Growth Loops

#growth

You can divide growth in 2 parts

  • Acquisition loop where you get more users to your platform, and let current users spread your product using sharing strategy or word of moutn
  • Engagement loop where you keep the current users engaged using notifications based on user interaction with the platform

A loop is better than a funnel, as the end of the loop will be used to increase the beginner of the strategy

Linked from
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