How to deal with customers in a SH

A software house build customized software for other companies.

Most software house do everything that a customer ask them for, this sounds like the only way to do business as you are paying for that.

What if I told you that you don’t need to do everything your customer ask your for?

The idea is that if you accept every single feature or request from your customer you will make things hard and harder for you in the long term.

Customer usually don’t know what they really want, when you receive a new feature request for them.

Ask to yourself what is the real problem that he/she is trying to solve?

Can we solve in a simpler way? Can we avoid this?